More on the Marketing Department

• What does the Marketing department do?

  The Marketing department at BWH Hotels works to strengthen the group’s position in the market through strategic communication and creative campaigns. We are also responsible for CRM and our loyalty program, ensuring long-term relationships and delivering a first-class experience for our guests. Our third area also includes working with various digital touchpoints to increase our share of e-commerce and deliver a seamless and engaging digital customer experience.

• Which qualities does the Marketing department value most?

  Creativity and curiosity! We (the marketers) must stay ahead by following trends and adapting quickly in an ever-evolving digital landscape.

• If the Marketing department was an animal, what would it be and why?

  It would be a chameleon. Just like a chameleon adapts to its environment, the Marketing department must stay flexible, adjusting strategies to trends and customer needs while using creativity to capture attention and engage the audience. And a chameleon is faster than you think!